Recent Blog
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The Local Edge: Marketing for US Businesses
Why Local Marketing Makes Your Brand Shine in the US Market In today’s digital age, national marketing campaigns can seem like the gold standard. Big budgets, flashy visuals, and a seemingly universal reach – it’s easy to see the appeal! But for many businesses, particularly those with a brick-and-mortar presence or a focus on a…
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Experience vs. Education: How Know-how Can Trump a Degree
Marketing is a highly competitive field that attracts many aspiring professionals. While some choose to pursue a traditional 4-year degree program, others opt for internships, on-the-job training, and other means to gain experience. However, in today’s ever-evolving marketing landscape, experience holds a stronger foothold than a degree. Although a degree program can provide a foundational…
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Marketing for Small Businesses in 2023: The Latest Practices and Tools to Stay Ahead
As a small business owner, marketing is crucial to the success of your business. However, marketing is constantly evolving, and it can be challenging to keep up with the latest trends and practices. In 2023, the marketing landscape is expected to see some exciting changes, and small businesses need to be aware of them to…
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Social Media Techniques for Successful and Engaging Brand Growth.
Social media marketing has come a long way since its inception, and it has evolved rapidly over the years. With new social media platforms emerging and technology advancing, businesses are now presented with new opportunities to connect with their target audience in unique ways. In this post, we will discuss the emerging trends in social…
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Amplify Your Brand with AI: Transcription, Copywriting, and Content Creation
As a business owner, you wear many hats and constantly juggle multiple tasks in order to keep your business running smoothly. With so much to do, it can be hard to find time to focus on the creative side of your business – like copywriting and content creation. However, with the advancements in technology, small…
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Understand the Key Differences Between Branding and Demand Generation for Your Business
Hey there! Are you trying to grow your business but aren’t sure which strategy to focus on? Today, I want to talk about the difference between branding and demand generation. First of all, let’s define each term. Branding refers to the process of creating a unique identity for your company, including your logo, mission, values,…
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Boost Business Growth with a mix of Organic & Paid Marketing
As a business owner, you understand the importance of marketing in reaching your target audience and driving growth. With so many options available, it can be challenging to determine which strategies are best for your business. In this article, we’ll highlight the benefits of combining organic and paid marketing efforts to reach your goals and…
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Should small businesses offer higher pay or more employee benefits?
This question inevitably comes out near the end of the year with other family members being given the option to enroll in an employer offered health benefit program. Now, while most larger employers can offer full benefits packages including 401k, comprehensive health plans etc… most smaller employers don’t have the group size to offer larger…
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Small business owners, why do we need Digital Marketing?
What makes the marketing necessary and effective? This question is one of the MOST popular question for new clients to ask. Most of the time, it’s a simple explanation, though at times we do encounter a business owner who has done their work. They have an audience started and think “this is it”. The reality…